Hugo Veldsman’s song writing career started in the small student town of Stellenbosch during the dark hours of Loadshedding. Armed with not much more than his guitar, a cheap portable recorder… and a couple of candles; Hugo tells the tale of excess, mediocrity, suburban life, corruption and emotions from his personal little world (in a very flavourful upbeat and sensitive style) . He is very much a story teller, always talking about how these songs came into being through his experiences. His folk-like sound is emphasized by his skills as a classically trained guitarist (having studied Music at the Stellenbosch Conservatory) and often incorporating Blues roots. His incorporation of the lapsteel guitar became a favoured instrument in his arsenal, especially his signature Imperial Weissenborn.